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上海超高清电视加快普及 进一步推广靠体验和内容
Di Yi Cai Jing·2025-09-19 16:02

Core Insights - The article highlights the rapid adoption of ultra-high-definition (UHD) televisions in Shanghai, with some manufacturers reporting sales proportions as high as 95% for UHD models [1][2]. Group 1: Market Trends - The penetration rate of UHD televisions is increasing significantly, with TCL reporting a 95% sales share for UHD TVs in Shanghai as of 2025 [1]. - Hisense has sold over 150 million TVs in Shanghai, with all models 55 inches and above being 4K UHD products, indicating a shift towards larger screen sizes and enhanced clarity [2]. - The market is witnessing a transition from "parameter competition" to "experience upgrade," with consumers increasingly valuing immersive experiences over technical specifications [3]. Group 2: Sales Strategies - TCL is collaborating with local telecom operators to promote UHD TVs through bundled offers, such as "4K packages + TV" to stimulate sales [1]. - Hisense suggests enhancing UHD penetration through offline experiences and promotional campaigns that facilitate easy upgrades for consumers [2]. - Pinduoduo reports a double-digit growth in UHD TV sales this year, driven by government subsidies and the popularity of Mini LED technology [3]. Group 3: Consumer Preferences - There is a growing demand for large-screen TVs (75 inches and above) and high-refresh-rate models (120Hz and above), reflecting consumers' desire for better viewing and gaming experiences [3]. - Sales of 98-inch and larger TVs at Suning increased by 70.9% year-on-year, indicating a trend towards larger, smarter, and more diverse television options [3]. - The market is evolving to include various lifestyle applications for TVs, such as leisure, fitness, and outdoor activities, broadening the scope of consumer engagement [3].