Heartland Food Products Group buys North America rights to SlimFast from Glanbia

Acquisition Details - Heartland Food Products Group has acquired the rights to the SlimFast brand in North America from Glanbia, with financial terms undisclosed [1] - The acquisition includes SlimFast's sale in the US, Canada, and Mexico, with ongoing processes for other jurisdictions [2] Glanbia's Strategic Shift - Glanbia classified SlimFast as a "non-core" asset in February 2023, following its acquisition of the brand in 2018 for $350 million [2][3] - The decision to exit SlimFast and Body & Fit was part of Glanbia's portfolio review to focus on high-growth opportunities [3] Performance Insights - Glanbia's Performance Nutrition unit reported a 3.8% decline in revenue to $850 million for the six months ending July 5, with volumes down 3.5% [6] - Excluding SlimFast and Body & Fit, revenue in the Performance Nutrition unit fell by 1.5% [6] - Overall, Glanbia reported a 6.1% increase in revenue to $1.93 billion for the first half of the year [7] Future Outlook - Heartland's CEO emphasized the commitment to healthier living through the addition of SlimFast, aligning with the Splenda brand to address consumer needs in weight management and sugar reduction [4][5]