Qi Lu Wan Bao Wang·2025-09-19 08:24Core Insights - JD Travel and Lishui Cultural Tourism signed a strategic cooperation agreement to leverage JD's supply chain advantages and Lishui's tourism resources to enhance city brand influence and economic benefits [1][3] Group 1: Strategic Cooperation - The partnership is seen as a significant opportunity for Lishui's cultural tourism transformation and upgrade, utilizing JD's digital platform capabilities and supply chain system [3] - Both parties aim to establish an efficient work mechanism to detail cooperation plans and promote project implementation in new digital tourism models [3] Group 2: "Treasure City" Initiative - JD Travel launched the "Treasure City" initiative to integrate its supply chain with local tourism industries, enhancing tourism consumption experiences and injecting vitality into local economies [5] - The first phase of the initiative focuses on Lishui, recognized for its ecological value and cultural charm, with promotional activities scheduled from September 16 to October 8 [5] Group 3: Promotional Activities - JD Travel is offering various incentives, including free tickets to major scenic spots and discounts for hotel bookings and flights, aiming to attract high-quality tourists to Lishui [7] - The initiative includes daily promotions and extensive exposure for Lishui's attractions, positioning it as a popular travel destination this autumn [7] Group 4: Future Plans - JD Travel plans to maintain ongoing cooperation with Lishui, integrating tourism resources and enhancing the online sales of tickets, hotels, and cultural products [7] - The goal is to elevate Lishui's tourism brand nationally and create a benchmark for cultural tourism integration across the country [7]