奥迪 E5 Sportback正式上市，陶海龙：只会成功、不会失败

Core Viewpoint - The launch of the Audi E5 Sportback on September 16 marks a significant step in the strategic transformation of SAIC Volkswagen, combining German luxury with Chinese smart technology [3][10]. Product Overview - The Audi E5 Sportback is available in four configurations: Pioneer, Pioneer Plus, Pioneer Quattro, and Flagship Quattro, with a starting price of 235,900 yuan [3]. - The vehicle is positioned as a unique offering in the market, with no direct competitors, leveraging a combination of German luxury genes and advanced Chinese technology [3][5]. Technological Features - The E5 Sportback features an upgraded quattro system designed for electric vehicles, providing quick response and precise handling, enhancing driving stability and engagement [5]. - The vehicle's intelligent interaction system is highlighted for its smoothness and user-friendly experience, meeting the demands of modern consumers [7]. Marketing and Distribution - SAIC Audi is rapidly expanding its marketing network, with over 90 new full-function user centers opened this year, aiming to exceed 240 by year-end, covering more than 100 cities [8]. - The marketing strategy includes simultaneous growth in sales and after-sales services, with showroom upgrades to enhance the brand's technological and stylish image [8]. Development and Collaboration - The development cycle for the E5 Sportback was approximately 24 months, showcasing the effective collaboration between SAIC and Audi [8]. - Both German and Chinese teams worked closely together, combining Audi's luxury heritage with local insights to create a product that meets Chinese consumer needs [10]. Quality Assurance - The project adheres to Audi's global quality and safety standards, with a manufacturing base experienced in producing Audi models, ensuring high-quality output [12]. - Continuous testing in both Europe and China is conducted to meet the highest safety and performance standards [12]. Future Outlook - Following the E5 Sportback, Audi plans to launch two additional new products in the next two years to further enhance its electric vehicle lineup [12].