整治汽车行业网络乱象要协同发力

Core Viewpoint - The Ministry of Industry and Information Technology, along with five other departments, has launched a three-month campaign to address online chaos in the automotive industry, focusing on illegal profit-making, exaggeration, false advertising, and malicious attacks [1][2] Group 1: Industry Overview - The automotive industry is a crucial driver of technological revolution and industrial transformation, supporting the construction of a strong manufacturing nation and serving as a pillar of the national economy [1] - China's automotive industry is accelerating its transition to electrification, with the production of new energy vehicles increasing from approximately 1.4 million units in 2020 to over 13 million units in 2024, reflecting a significant expansion in sales scale [1] - Companies in the industry are increasing R&D investments, overcoming technical challenges, and improving product quality and performance, thereby enhancing overall industry competitiveness [1] Group 2: Challenges and Concerns - The competitive landscape has led to irrational behaviors among car manufacturers, extending from offline price wars to online marketing and public opinion manipulation, resulting in a rise in online chaos such as "black public relations" and "internet trolls" [2] - These issues create confusion for consumers and severely damage the online ecosystem and business environment, posing a threat to sustained innovation and long-term development in the industry [2] - The Minister of Industry and Information Technology emphasized the need to address these irrational competitive behaviors, which can destroy a company or an industry overnight [2] Group 3: Regulatory Actions - The campaign aims to strengthen supervision of car manufacturers' violations and guide them to establish correct business philosophies [2][3] - The notification calls for a thorough investigation of public relations and marketing companies involved in these online chaos, as well as the car manufacturers that hire their services [2][3] - Car manufacturers are urged to abandon short-term speculative thinking and improper means, returning to the correct path of technological R&D, product innovation, and service optimization [3] Group 4: Responsibilities of Platforms - Online platforms are required to conduct self-examinations and strengthen the identification and control of online trolls and "black mouths" using generative AI technology [3] - The notification emphasizes the need for platforms to enhance their complaint handling mechanisms and improve the speed and efficiency of addressing infringement issues [4] - There are existing management loopholes in online platforms that contribute to the proliferation of chaos in the automotive industry, necessitating a collaborative effort from the government, companies, and platforms to create a healthy business environment [4]