深挖赛事经济这座“富矿”

Group 1 - The core viewpoint emphasizes the significant potential of the sports economy, highlighted by the popularity of both professional and grassroots sports events in China [1][2] - The State Council's recent policy aims to release sports consumption potential and strengthen the sports economy by establishing a multi-level event system [1][2] - Professional sports, such as the China Open and CBA League, are seen as the "leader" of the sports economy, driving revenue through ticket sales, media rights, and sponsorships [1][2] Group 2 - Grassroots sports are described as the "foundation" of the sports economy, showcasing strong market appeal through events like "Su Super League" and "Village Super League" [2] - The development of the sports economy requires tailored approaches based on local resources and community engagement, avoiding blind replication of events [2] - There is a mutual benefit between professional and grassroots sports, where each can learn from the other to enhance engagement and competitiveness [2] Group 3 - Event operators are encouraged to innovate and expand the sports economy by creating long-term valuable event brands through IP thinking [3] - Enhancing operational capabilities is crucial, with organizers needing to be adept in sports, market understanding, and business management [3] - Sports events are positioned as a new engine for consumption upgrades, enhancing community life, and driving urban development [3]