Puma Shares Seesaw on Authentic Brands Group Takeover Speculation

Core Viewpoint - Puma shares experienced volatility, dipping nearly 3% after a significant 17% surge due to acquisition speculation involving Authentic Brands Group and CVC [1][5]. Group 1: Acquisition Interest - Authentic Brands Group and private equity firm CVC are reportedly interested in acquiring a 29% stake in Puma held by the Pinault family, potentially leading to a bidding war [2]. - Deutsche Bank analysts consider Authentic Brands a credible acquirer for Puma, noting its portfolio of over 50 brands, including Reebok and Champion [4]. - Previous dealings between Authentic Brands and Puma include the acquisition of Swedish footwear brand Tretorn in 2015 [3]. Group 2: Financial Performance and Outlook - Puma is facing challenges, with expected losses for 2025 and 2026, and a new strategic direction to be announced with Q3 results at the end of October [5]. - The company reported a 2% decline in Q2 2025 sales, amounting to 1.94 billion euros, and has significantly lowered its sales guidance for the year, now anticipating a low-double-digit percentage drop [6][7]. - Following a management change, with Arthur Hoeld replacing Arne Freundt as CEO, the company aims to implement a turnaround strategy [8].