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iPhone 17首发,京东、美团、淘宝、抖音上演“闪电战”
Mei Ri Jing Ji Xin Wen·2025-09-19 23:49

Core Insights - A channel revolution in high-end 3C (computer, communication, and consumer electronics) product sales is extending from online e-commerce platforms to offline instant delivery networks [1][2] - The launch of the iPhone 17 series on September 19 marks a new sales landscape, with platforms like Meituan and Douyin entering the competition for instant delivery services [1][3] Group 1: Sales and Delivery Innovations - Meituan announced nationwide availability of the iPhone 17 series with a 30-minute delivery service from authorized Apple stores [1][4] - Douyin's Apple Store official flagship store launched on September 19, but it does not currently offer "hourly delivery" services [3] - Taobao Flash experienced a surge in demand, with search volume increasing over 1000 times within an hour of the iPhone 17's release [4] Group 2: Market Competition - Over 30,000 users signed for the iPhone 17 series on JD.com by noon on September 19, with "trade-in" sales being four times higher than the previous year [5] - The competition among platforms is intensifying, with instant delivery becoming a standard service in the high-end consumer electronics market [6][8] - The iPhone has historically been a focal point for e-commerce platforms, and the current competition is reshaping the retail landscape for 3C products [7] Group 3: Future Trends - The instant retail market for consumer electronics is expected to grow significantly, with a projected compound annual growth rate of 68.5% from 2021 to 2026 [6] - The integration of instant delivery services is changing consumer shopping habits, making the purchase of high-end electronics as convenient as ordering takeout [7] - As technology advances, instant delivery networks are expected to become more intelligent and efficient, potentially becoming standard for 3C product launches [7][8]