措姆：用灵芝描绘乡村振兴新画卷

Core Viewpoint - The article highlights the entrepreneurial journey of a young Tibetan woman, Tsomo, who is revitalizing her family's mushroom farming business by transitioning from traditional sales methods to modern branding and online marketing strategies, thereby contributing to rural revitalization in Tibet [1][4][6]. Company Overview - The company, Hongtaiyang Technology Demonstration Family Farm, was founded in 2012 by Tsomo's father, Nima, and focuses on the cultivation, processing, and sale of Ganoderma lucidum (Lingzhi) [2][6]. - The farm has successfully engaged over 1,000 villagers from four townships and seven villages in the cultivation of white Ganoderma through unified training and technical support [2][8]. Market Strategy - Tsomo recognized the limitations of low-end, offline sales and aimed to enhance brand visibility by creating the "Gongbu Ajie Jiebuo" brand, inspired by a historical Tibetan hero [5][6]. - In response to a decline in offline customers in 2022, the farm shifted focus to online sales, utilizing social media platforms for live streaming and video marketing, which significantly increased customer engagement and sales [5][6]. Production and Employment - The farm operates a 160-acre greenhouse facility and employs over 30 local villagers year-round, with temporary hires peaking at over 100 during busy seasons [7][8]. - The farm has established a model for community engagement by providing training and resources to local farmers, fostering a collaborative approach to mushroom cultivation [8][9]. Environmental and Economic Impact - The farm has transitioned its cultivation methods to semi-wild forest environments, which are more conducive to the growth of high-quality Ganoderma, benefiting both product quality and market demand [9]. - In 2024, the farm anticipates producing 35,000 pounds of dried Ganoderma, generating over 10 million yuan in revenue and creating more than 110 job opportunities for local villagers, contributing to an overall increase in local income exceeding 4 million yuan [9]. Recognition and Future Outlook - Tsomo's efforts in rural revitalization have earned her the title of "New Era Youth Pioneer" from the Central Committee of the Communist Youth League and the National Youth Federation, reflecting her significant contributions to the community [10].