Core Insights - American Express (Amex) has launched a revamped Platinum card with expanded benefits and a new annual fee of $895, which is a $200 increase for existing cardholders starting from January 2, 2026, for consumer cards and December 2, 2025, for business cards [1][2][3] Company Overview - The new Platinum card offers $3,500 worth of annual benefits, designed based on consumer spending data and feedback [2] - The card has been in development for approximately 18 months, and Amex did not alter its plans following Chase's updates in June [5] Industry Context - The amount Americans pay in credit card fees has increased significantly, from $3.0 billion in 2015 to $6.4 billion in 2022, indicating strong demand for premium credit products [4] - Amex reported "continued strong card fee growth" and robust demand for its premium offerings in its second-quarter earnings [4] Product Features - The new Platinum card includes enhanced dining, hotel, and wellness perks, along with an updated app [7] - Cardholders will receive up to $400 in annual credit at Resy, and access to exclusive dining reservations in major cities [6]
The new Amex Platinum card will cost $895 a year. Here's what it gets you.