华与华，曾多次被罚

Core Viewpoint - The recent controversy surrounding the pre-made dishes at Xibei has escalated, involving the marketing consulting company "Hua Yu Hua" and its founder Hua Shan, who publicly supported Xibei's founder Jia Guolong while criticizing Luo Yonghao as a "network black mouth" [1][2]. Group 1: Incident Overview - The "pre-made dishes controversy" began on September 10 when Luo Yonghao claimed on social media that his meal at Xibei consisted mostly of pre-made dishes [2]. - Jia Guolong responded the next day, asserting that Xibei does not serve any pre-made dishes and announced plans to sue Luo Yonghao, leading to a series of exchanges between the two [2]. - Hua Shan, the founder of Hua Yu Hua, defended Xibei and criticized Luo Yonghao, stating that Xibei is a company dedicated to quality and that Jia Guolong would not tolerate such slander [2][3]. Group 2: Hua Yu Hua's Background - Hua Yu Hua, founded in 2002 by brothers Hua Shan and Hua Nan, provides marketing consulting services and has been working with Xibei since 2013, making it their first client in the restaurant sector [4]. - The average annual consulting fee for their services to Xibei is over 6 million yuan, totaling more than 60 million yuan over ten years [5]. - Hua Yu Hua has worked with various well-known brands across different sectors, including internet, food and beverage, and seasoning industries, creating popular advertising campaigns [5]. Group 3: Legal and Financial Issues - Hua Yu Hua has faced multiple penalties for advertising violations, including a fine of 1 million yuan in 2017 for an ad that damaged national dignity and interests [6][7]. - The company was also penalized in 2021 for misleading advertising related to a food product, resulting in a fine of 20,000 yuan [7]. - Additionally, Hua Yu Hua has been accused of design plagiarism in 2020, leading to public backlash [7]. Group 4: Related Business Ventures - Besides managing Hua Yu Hua, the founders also hold significant shares in Du Ke Culture, which was established in 2006 and went public in 2021 [8]. - Du Ke Culture has experienced declining performance since its IPO, with revenue dropping from 519 million yuan in its first year to an estimated 406 million yuan in 2024, reflecting a 6.61% year-on-year decline [8]. - The net profit of Du Ke Culture peaked at 67.36 million yuan in 2021 but has since turned into losses, with a reported loss of 3.28 million yuan in 2023 [10].