宜品集团冲击港股IPO 副总经理于海霞曾在5家公司任职

Core Viewpoint - Yipin Group, the second-largest goat milk powder brand in China, has officially submitted its IPO application to the Hong Kong Stock Exchange, drawing attention to the company's vice president, Yu Haixia [1][3]. Financial Performance - Yipin Group's revenue for 2022, 2023, and 2024 is projected to be 1.4 billion yuan, 1.61 billion yuan, and 1.76 billion yuan respectively, with net profits of 227 million yuan, 168 million yuan, and 172 million yuan [3][4]. - In the first half of this year, Yipin Group reported revenue of 806 million yuan, a decrease of 10.34% compared to 899 million yuan in the same period last year, with profits dropping by 42.42% from 98.7 million yuan to 56.7 million yuan [3][5]. Product Performance - The core product, infant formula goat milk powder, accounted for over 50% of Yipin Group's revenue from 2022 to 2024, with revenues of 772 million yuan, 926 million yuan, and 1.03 billion yuan respectively, indicating steady growth [4]. - However, in the first half of this year, revenue from infant formula goat milk powder was 448 million yuan, down 18.5% from 550 million yuan in the same period last year [5]. Market Position - Yipin Group holds a 14.0% market share in the domestic goat milk powder market, ranking second, only behind Ausnutria's Kabrita [4]. Management Background - Yu Haixia, the vice president of Yipin Group, has a diverse work history, including roles in marketing and management across various companies, which contributes to her extensive management experience [6][7][8].