Core Insights - The Shanghai online audio-visual industry is experiencing steady and healthy growth, with an industry scale reaching 241.8 billion yuan in 2024, marking a historical high [1] - The "Shanghai Internet Content Creators Activity Month" was launched in September, featuring the second Shanghai Online Audio-Visual Content Creators Conference, focusing on the future of the industry [1] - Shanghai is recognized as a hub for content creation due to its inclusive culture and innovative environment, attracting numerous creators and platforms [1] Industry Growth - By the end of 2024, the domestic online audio-visual industry is projected to exceed 1.22 trillion yuan, with a total of 757,000 related enterprises, including 125,000 new companies in 2024, representing over 16% growth [2] - The number of online video users has surpassed 1.07 billion, nearly covering the entire internet user base, while short video creator accounts have reached 1.62 billion, with daily uploads exceeding 130 million [2] - Shanghai's local key platform user base has surpassed 500 million, accounting for more than half of the national internet users, with Bilibili's daily active users at 109 million and Xiaohongshu adding over 450,000 notes daily [2] Attraction of Quality Creators - The "Hu Jiu Tiao" policy has positioned Shanghai as a source of trending content and provides a platform for creators to showcase their talents [3] - The "V Gathering Place" has attracted over 20 high-quality creators with a combined fan base exceeding 100 million, with an additional 300 companies expressing interest in joining [3] - The Huangpu District's FTC provides physical space and connects creators with local policies, resources, and industry ecosystems, successfully registering 23 companies in a short period [3]
选择上海 让灵感被看到 第二届上海网络视听内容创作者大会举行
Jie Fang Ri Bao·2025-09-20 02:37