Guo Ji Jin Rong Bao·2025-09-20 03:53Core Viewpoint - The State Administration for Market Regulation has initiated an investigation into Chengdu KuaiGou Technology Co., Ltd. for suspected violations of the E-commerce Law of the People's Republic of China and other regulations [4][6]. Group 1: Investigation Details - The investigation is based on prior checks and aims to enforce platform responsibilities, protect consumer rights, and enhance compliance in the live e-commerce sector [6][11]. - The decision reflects the government's commitment to improving the governance of platform economies and addressing issues such as false marketing and counterfeit products prevalent in the live e-commerce industry [5][10]. Group 2: Company Background - Chengdu KuaiGou Technology Co., Ltd. is a wholly-owned subsidiary of Kuaishou, established on October 31, 2019, with a registered capital of 50 million yuan [8]. - The company operates the e-commerce platform "Kuaishou Xiaodian," facilitating supplier and service provider onboarding, and is involved in various business expansions, including financial services [9].