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巨头又有大动作!淘宝闪购团购今日上线 直指美团到店核心业务?
Zheng Quan Shi Bao Wang·2025-09-20 03:58

Core Insights - The competition in the local dining sector is intensifying as major players like Alibaba, Meituan, and Douyin are making significant moves in the market following the "takeout war" [2][10] Group 1: Alibaba's Initiatives - Starting September 20, Alibaba's Taobao Flash Sale and Ele.me will pilot a group buying business for in-store merchants in key urban areas, focusing initially on dining options [2][10] - The group buying offerings will include various food categories such as tea drinks, desserts, and local specialties, available on multiple platforms including Taobao Flash Sale, Alipay, and Gaode APP [2] - Alibaba has recently launched the "Gaode Street Ranking," investing over 1 billion yuan to support offline dining and service consumption, which includes issuing 200 million yuan in taxi vouchers and 950 million yuan in consumption coupons [10] Group 2: Meituan's Response - On the same day as the Gaode Street Ranking launch, Meituan announced a major business adjustment, officially "restarting" its quality takeout service, which will cover various high-quality dining options [11] - The service will include over 1,400 restaurants from the 2025 "Must-Eat List," nearly 30 "Black Pearl" restaurants, and around 1,500 high-star hotel restaurants [11] Group 3: Douyin's Strategy - Douyin has also been active in the local dining sector, launching the "Smoke and Fire Small Shop Support Plan" to assist small and medium-sized dining businesses through various incentives [11] - The initiative includes a "Smoke and Fire List" that will feature 30-50 well-rated small shops in each city, with additional support such as 3,000 yuan in store visit incentives and shared traffic boosts [11]