Group 1 - Major players like Alibaba, Meituan, and Douyin are intensifying their efforts in the dine-in sector following the conclusion of the "takeout war" [1][2] - Starting September 20, Taobao Flash Sale and Ele.me will pilot a group buying business for dine-in merchants in key business districts of Shanghai, Shenzhen, and Jiaxing, focusing initially on food and beverage offerings [1][2] - The group buying initiative includes a variety of food categories such as tea drinks, desserts, and local specialties, with attractive discounts on popular items [1][2] Group 2 - Alibaba recently launched the "Gaode Street Ranking" on September 10, investing over 1 billion yuan to support offline dining and service consumption, including 200 million yuan in taxi vouchers and 950 million yuan in consumption coupons [2] - The Gaode Street Ranking features over 1.6 million offline service merchants across more than 300 cities, including over 870,000 restaurants and 230,000 hotels, aiming to enhance local service visibility [2][3] - Morgan Stanley views Alibaba's actions as a clear signal of its renewed focus on the dine-in business, potentially reshaping the competitive landscape in local life services [2] Group 3 - On the same day as the Gaode launch, Meituan announced a significant business adjustment, reviving its quality takeout service under Dazhong Dianping, which will now include a wide range of high-quality dining options [3] - The competitive moves from Alibaba and Meituan are perceived as direct challenges to each other's dine-in services, with Alibaba's group buying and Gaode ranking targeting Meituan's core dine-in business [3] - Douyin is also actively engaging in the local life sector, launching the "Smoke and Fire Small Shop Support Plan" to assist small dining businesses through various incentives and promotional efforts [3]
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