Core Insights - Douyin has seen a significant increase in the consumption of quality content, with playback volume up by 160% and playback duration up by 220% over the past year [1] - The average playback duration of quality content is 17 times longer than that of ordinary content, and the collection rate of quality content is 1.7 times higher than that of ordinary content [1] - Douyin is positioning itself as the most suitable platform for young creators, launching a Youth Creator Growth Plan to support their development [1] Content Creation Trends - Douyin has officially launched a Creation Ladder Plan, highlighting the continuous breakthroughs of benchmark creators on the platform [1] - The submission of AI-generated content has surged by 91%, with playback volume for AI works increasing by 83% over the past year [1] - To encourage creators to embrace AI technology, Douyin has announced a partnership with Jimeng AI to launch the AI Wave Plan [1]
抖音副总裁陈都烨：过去一年优质内容播放量提升160%
Xin Lang Ke Ji·2025-09-20 07:17