外卖商家宣传“无预制菜”，最大难点是让消费者相信

Core Viewpoint - The ongoing debate surrounding pre-prepared meals (pre-cooked dishes) has led some food delivery platforms to promote "no pre-prepared meals" as a marketing strategy, despite consumer skepticism regarding the authenticity of such claims [2][3]. Group 1: Consumer Perception and Marketing Strategies - Many consumers have expressed doubts about the authenticity of restaurants claiming to serve "no pre-prepared meals," with reports of receiving expired or spoiled food [2]. - The marketing strategy of promoting "no pre-prepared meals" is not new, as some businesses have historically catered to consumer preferences for traditional cooking methods [2]. - The effectiveness of this marketing approach is questioned, as consumer feedback indicates that the actual dining experience may not align with the promotional claims [2][3]. Group 2: Business Practices and Challenges - The rise of delivery-only restaurants and shared kitchen models has transformed the food service industry, leading to a lack of consumer oversight in these establishments [4]. - Businesses emphasizing "no pre-prepared meals" face the challenge of building consumer trust, especially when they operate without dine-in options [5]. - The reliance on marketing tactics without genuine quality assurance may result in negative consumer backlash if the claims are proven false [3][5].