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京东旅行与丽水文旅正式签署战略合作 推动“宝藏城市”计划首站顺利落地
Zhong Jin Zai Xian·2025-09-20 08:47

Group 1 - JD Travel and Lishui Cultural Tourism signed a strategic cooperation agreement to integrate JD's supply chain advantages with Lishui's quality cultural tourism resources [1][3] - The collaboration aims to enhance city brand influence and economic benefits through joint marketing activities and product operations [1][3] - JD Travel's "Treasure City" initiative will provide comprehensive travel services and attract high-quality tourists interested in "ecological travel" and "quality vacations" [3][5] Group 2 - The "Treasure City" plan launched by JD Travel focuses on deep cooperation with local cultural tourism industries to innovate consumption scenarios and optimize travel experiences [5] - Lishui will benefit from promotional activities, including the "Double Festival Golden Week" event, offering 100,000 free tickets to major scenic spots [6][8] - JD Travel plans to provide daily exposure of one billion views for Lishui attractions, aiming to establish Lishui as a popular travel destination this autumn [9]