One week to go: Asahi, Heineken, Trip to feature at Just Drinks non-alcoholic beverages conference

Core Insights - The annual Innovation in Non-Alcoholic Beverages conference will feature executives from major companies such as Asahi, Heineken, Trip, and Kin Euphorics, taking place on September 24 and 25 at Hilton London Bankside [1] - The event will include discussions on key themes shaping the non-alcoholic beverage sector, with participation from companies like Swinkels Family Brewers, Cawston Press, and ingredients giants McCormick & Co. and Kerry [1] Group 1 - The conference will start with a keynote presentation from Daniel Khoury, co-CEO of Trip, focusing on the company's expansion in Europe and the US [2] - Tim Blake, co-founder and CEO of Crossip, will chair a panel discussing innovation efforts and consumer expectations in the non-alcoholic sector [3] - McCormick will address the demand for sophisticated non-alcoholic alternatives, while The Real Co. will discuss the popularity of sparkling tea [4] Group 2 - Day two will feature Swinkels Family Brewers discussing its innovation strategy, followed by insights from Crossip on collaborating with the on-trade to boost sales [5] - UK companies Hip Pop and Cawston Press will share their business development experiences and lessons learned during the conference [5]