始祖鸟的烟花，成功“劝退”了真正的户外人

Core Viewpoint - The large fireworks display named "Ascension Dragon" by outdoor brand ARC'TERYX and artist Cai Guo-Qiang in the Himalayas has sparked intense public debate regarding the intersection of commerce, art, and ecological responsibility, questioning the brand's commitment to its core values of nature respect and connection [1][4]. Group 1: Brand Values and Public Perception - ARC'TERYX, as a high-end outdoor brand, promotes a deep connection with nature, appealing to outdoor enthusiasts and high-net-worth consumers who value nature and wilderness [1]. - The fireworks display has led to unprecedented criticism of the brand's values, as it contradicts the ethos of respecting and preserving the natural environment [2][4]. - Critics argue that the event represents a form of "outdoor arrogance," where artificial displays overshadow the natural beauty and silence of the mountains [4]. Group 2: Environmental Impact and Ethical Considerations - The organizers claimed to use "eco-friendly materials" and clean up after the event, reflecting a human-centered approach that overlooks the broader ecological impact [2]. - True environmentalism goes beyond leaving no trace; it involves not disturbing fragile ecosystems, which fireworks inherently do through noise, light, and chemical residues [3]. - The event has been perceived as a "disastrous reverse marketing" effort, as true outdoor lovers are often the most sensitive to ecological ethics and feel betrayed by such displays [4][5]. Group 3: Marketing and Brand Identity - While creative marketing is important, it can lead to significant cognitive dissonance when it conflicts with the brand's core values [5]. - Outdoor enthusiasts do not require extravagant displays to appreciate nature; they seek genuine commitment and sincerity from brands in protecting the environment [5].