“启境”品牌正式官宣 广汽集团携手华为乾崑共启新程

Core Viewpoint - The establishment of the "Qijing" brand, a high-end smart electric vehicle brand jointly created by GAC Group and Huawei, marks a significant strategic collaboration aimed at enhancing the smart mobility experience [1][3]. Group 1: Strategic Collaboration - Huawei's rotating chairman, Xu Zhijun, expressed the hope that Qijing can open new horizons and win the future by integrating intelligence into every vehicle, enhancing safety and quality of life [3]. - GAC Group's chairman and general manager, Feng Xingya, emphasized that Huawei is not only a key partner but also a model for the transformation of GAC, prioritizing the Qijing brand for long-term development [3]. Group 2: Technological Integration - Qijing vehicles will be equipped with Huawei's advanced intelligent technologies, leveraging Huawei's strengths in assisted driving, smart cockpit, user ecosystem, and brand marketing, combined with GAC's expertise in electric power and vehicle manufacturing [3]. - The Qijing brand aims to deeply integrate the advantages of both GAC Group and Huawei in areas such as intelligence, ecology, and brand synergy, providing consumers with a forward-looking smart mobility experience [3].