广发银行烟台莱山支行开展金融教育宣传周活动

Core Viewpoint - The rapid development of financial technology has improved the convenience of financial activities, but it has also led to an increase in risks such as fraud and illegal financial activities, particularly affecting vulnerable groups like the elderly and youth [1][6] Group 1: Financial Consumer Protection Initiatives - The company has actively responded to national calls for strengthening financial consumer rights protection, launching a series of promotional activities under the slogan "Protecting Financial Rights, Supporting a Better Life" [1][6] - The initiatives focus on educating consumers about financial products, helping them make informed choices, and avoiding scams and illegal activities [1][6] Group 2: Multi-Channel Promotion Activities - The promotional activities are structured into four parts: in-branch promotion, merchant outreach, campus education, and online awareness [3][5] - In-branch promotions include setting up dedicated areas for financial education and explaining common fraud tactics, especially targeting the elderly [3][5] - Merchant outreach involves visiting small businesses to raise awareness about financial risks and illegal practices [3][5] Group 3: Campus and Online Education - Campus initiatives include lectures and interactive activities to educate students about financial products and the dangers of illegal loans [5] - Online efforts utilize social media platforms to disseminate financial safety knowledge, including articles and engaging videos to reach a broader audience [5] Group 4: Impact and Future Directions - The promotional activities have successfully increased public awareness of financial knowledge and risk prevention, enhancing trust in the financial market [6] - The company plans to continue focusing on consumer education and improving financial services to enhance public satisfaction and security [6]