Core Viewpoint - The article emphasizes the importance of enhancing financial consumer awareness and risk prevention capabilities among the public, particularly targeting vulnerable groups such as the elderly in rural areas [1][3]. Group 1: Financial Awareness Campaign - The campaign organized by Guangfa Bank's Shouguang branch took place in the bustling night market of Luoxi Village, focusing on the theme "Protecting Financial Rights and Supporting a Better Life" [1]. - The initiative aimed to educate the local population, especially the elderly, about common financial scams and fraud tactics, using simple language and local dialects to ensure understanding [1][3]. - The bank set up easy-to-understand promotional displays at the market entrance, highlighting various scams that often target the elderly, such as fictitious high-yield projects and identity theft [1]. Group 2: Community Engagement and Feedback - The financial knowledge promotion activity received high recognition from the local community, with participants expressing that the approachable nature of the campaign made complex financial concepts easier to grasp [3]. - The bank plans to continue its commitment to "finance for the people" by organizing diverse financial education activities, aiming to reach more communities, villages, and markets [5].
广发银行潍坊寿光支行：金融知识进集市 权益保护入人心
Qi Lu Wan Bao·2025-09-20 11:28