保障金融权益 助力美好生活——广发银行烟台莱山支行多维度开展金融教育宣传

Core Viewpoint - The rapid development of financial technology has improved the convenience of financial activities, but it has also led to an increase in illegal intermediaries and internet loan issues, posing serious threats to the property safety and legal rights of the public [1] Group 1: Financial Risks and Issues - Illegal financial activities such as improper debt collection, malicious debt evasion, illegal insurance claims, and false credit repair are on the rise, damaging consumer rights and disrupting market order [1] - Internet lending platforms often use misleading concepts and hidden fees to lure borrowers, exacerbating financial risks [1] Group 2: Public Awareness Campaign - The company has launched a public awareness campaign themed "Protecting Financial Rights, Supporting a Better Life," focusing on preventing illegal intermediaries and internet loan issues [1][7] - The campaign includes various promotional activities across different channels, such as in-branch, merchant, campus, and online promotions [3][4][6] Group 3: Specific Campaign Activities - In-branch promotions involve setting up informational areas and case studies to educate customers about financial risks and the dangers of illegal activities [3] - Merchant outreach includes training and case analysis to help small businesses recognize and avoid illegal financial practices [4] - Campus promotions engage students through interactive activities and materials to raise awareness about financial risks and encourage rational decision-making [6] Group 4: Online Promotion Strategies - Online efforts utilize social media platforms to disseminate financial safety knowledge and analyze typical cases of illegal activities [6] - The company produces engaging content, such as short videos and quizzes, to enhance public participation and understanding of financial risks [6] Group 5: Outcomes and Future Plans - The campaign has successfully increased public awareness of illegal intermediaries and internet loan issues, enhancing risk prevention capabilities [7] - The company plans to continue promoting financial knowledge and legitimate products while working to suppress illegal fundraising activities [7]