广发银行烟台莱山支行积极开展金融教育宣传周活动

Core Viewpoint - The rapid development of financial technology has improved the convenience of financial activities, but it has also led to an increase in telecom fraud and financial scams, posing serious threats to the financial security and legal rights of the public [1][3] Group 1: Anti-Fraud and Integrity Culture Promotion - The promotional campaign focuses on anti-fraud education and the establishment of an integrity culture, targeting specific groups such as the elderly and youth [3][4] - The campaign includes in-depth analysis of typical telecom fraud cases, highlighting their characteristics and dangers, and aims to enhance public awareness of personal information protection and illegal cross-border investment risks [3][4] Group 2: Multi-Channel Outreach - The promotional activities are divided into four parts: in-branch promotion, merchant outreach, campus education, and online awareness, ensuring comprehensive coverage across different demographics [4] - In-branch promotions involve setting up dedicated areas and case explanations to educate customers about anti-fraud measures and integrity culture [4] - Merchant outreach includes visits to small businesses to raise awareness about fraud prevention, particularly regarding illegal cross-border investments and false financial advertisements [4] Group 3: Impact and Future Directions - The campaign has successfully increased public awareness of financial security and risk prevention, leading to a greater recognition of integrity culture [6] - Public understanding of the dangers of telecom fraud and illegal activities has significantly improved, particularly regarding illegal cross-border investments and campus loans [6] - The company plans to continue enhancing consumer rights protection and deepening anti-fraud and integrity culture initiatives to contribute to a safer financial environment [6]