广发银行潍城支行：金融“烟火气”守护民生“小确幸”——南门农贸市集里的金融知识普及新实践

Core Viewpoint - The recent initiative by Guangfa Bank's Weicheng branch to bring financial education into the lively environment of a farmers' market aims to enhance financial literacy and risk awareness among local merchants and consumers, making financial knowledge more accessible and practical [1][3][5] Group 1: Scene-based Education - Guangfa Bank's staff distributed well-prepared educational materials focusing on preventing telecom fraud, identifying illegal fundraising, and safely using bank cards, transforming complex financial terms into understandable life wisdom [1][3] - The initiative included live demonstrations of how to recognize suspicious financial behaviors, such as high-interest fundraising schemes and fraudulent calls claiming to be from bank customer service [3] Group 2: Interactive Sharing - A market vendor shared a personal experience of avoiding a scam by recalling previously learned anti-fraud knowledge, which resonated strongly with the audience and encouraged others to share their experiences [3] - This interactive approach shifted the audience from passive listeners to active participants, significantly enhancing engagement and knowledge retention [3] Group 3: Long-term Empowerment - The event successfully improved the financial literacy and risk awareness of the South Gate Farmers' Market community [5] - Guangfa Bank plans to continue similar grassroots financial education activities, aiming to extend financial knowledge to more communities and markets, thereby supporting consumer confidence and improving livelihoods [5]