广发银行烟台分行营业部开展远离虚假宣传专项金融宣传活动

Group 1 - The core objective of the campaign is to enhance public awareness of financial false advertising and guide rational selection of financial products to protect consumers' rights [1] - The campaign targets three high-risk groups: the elderly, investment consumers, and new citizens, with tailored strategies such as informational handbooks and compliance query guides [1][2] - Employee training was conducted to improve understanding of regulatory boundaries regarding false advertising and to enhance staff's ability to address customer inquiries [1] Group 2 - The campaign reveals four common traps in false advertising: high-yield low-risk claims in investment products, misleading loan offers, forged qualifications, and untrustworthy service promises [2] - Public guidance on rights protection was provided, informing consumers about complaint channels such as customer service hotlines and regulatory platforms [2] Group 3 - Promotional activities included in-branch displays, warning videos, and one-on-one consultations with customers regarding financial product legitimacy [3] - Offline outreach involved community engagement through financial education classes and the distribution of informative posters in public spaces [3] Group 4 - Post-campaign surveys indicated a significant increase in public recognition of false advertising tactics, with 78% of participants able to identify three or more types of scams [5] - Positive feedback was received from local financial regulatory authorities and community members, highlighting the practical relevance of the campaign content [5]