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热搜第一!始祖鸟在喜马拉雅山放烟花,网友“炸锅”:成功“劝退”了真正的户外人,有人称不会再买任何一件始祖鸟
Mei Ri Jing Ji Xin Wen·2025-09-20 11:49

Core Viewpoint - The collaboration between outdoor brand Arc'teryx and artist Cai Guoqiang to hold a fireworks display in the environmentally sensitive Himalayas has sparked significant controversy, raising questions about ecological responsibility and the brand's values [1][16][21]. Group 1: Event Details - The fireworks event named "Ascending Dragon" took place on September 19 in the Jiangzi region of the Himalayas, with an average altitude of over 4600 meters [4][12]. - Cai Guoqiang ignited 145 fireworks to create a 3000-meter long rainbow effect, symbolizing auspiciousness and the spirit of continuity in Eastern dragon culture [6][9]. - The event was attended by a large audience and was broadcasted live, showcasing the scale of the performance [6][12]. Group 2: Environmental Concerns - Many netizens criticized the event for lacking respect for nature, particularly in such a fragile ecological area [2][20]. - The organizers claimed that the fireworks used biodegradable materials and met environmental standards, with the event classified as V-level (lowest risk) [9][14]. - Local authorities stated that the event complied with regulations and did not require an environmental assessment due to the use of eco-friendly materials [12][14]. Group 3: Public Reaction and Brand Image - The event has led to a backlash against Arc'teryx, with many outdoor enthusiasts feeling that the brand's actions contradict its core values of respecting nature [17][23]. - Critics argue that the fireworks display represents a form of "outdoor arrogance," imposing human-made spectacle on the natural landscape [22][23]. - The incident has been described as a "disastrous reverse marketing" effort, as it alienated the brand's target audience who are typically sensitive to ecological ethics [22][23].