Is the Vanguard Dividend Appreciation ETF (VIG) a Buy Now?

Core Insights - The Vanguard Dividend Appreciation ETF is highlighted as a strong investment option for those seeking growing dividend income, emphasizing the reliability of cash flows in companies that pay dividends [1][10] - Historical data indicates that reinvested dividends have significantly contributed to the total returns of the S&P 500 Index, accounting for 85% of cumulative returns since 1960 [2] Performance Metrics - The Vanguard Dividend Appreciation ETF has a low expense ratio of 0.05%, translating to an annual cost of $5 for every $10,000 invested [5] - Recent performance averages for the ETF are as follows: - 3 years: 16.01% - 5 years: 12.69% - 10 years: 13.24% - 15 years: 12.79% - The ETF currently offers a dividend yield of 1.7%, compared to the S&P 500's yield of 1.2% [5][6] Dividend Growth - The ETF tracks the S&P US Dividend Growers Index, focusing on companies that have increased dividends for at least 10 consecutive years, suggesting potential for dividend growth at a rate faster than the S&P 500 [6] - Historical quarterly dividend payments show significant growth, with the dividend amount increasing from $0.288 in 2013 to $0.938 in 2025, more than tripling over 12 years [6] Top Holdings - The ETF includes approximately 330 holdings, with notable top stocks and their respective yields and weights: - Broadcom: 0.65%, 5.94% - Microsoft: 0.64%, 4.82% - JPMorgan Chase: 1.81%, 4.04% - Apple: 0.44%, 3.74% - Eli Lilly: 0.80%, 2.76% - Visa: 0.70%, 2.69% - ExxonMobil: 3.52%, 2.38% - Mastercard: 0.52%, 2.33% - Johnson & Johnson: 2.93%, 2.04% - Walmart: 0.91%, 2.01% [7] Growth Potential - Some companies within the ETF, like Broadcom, exhibit high dividend growth rates, with a 10-year average annual growth rate exceeding 30%, indicating potential for substantial share-price appreciation [8] Investment Considerations - When selecting a dividend-focused ETF, investors should weigh the importance of high yields versus fast-growing yields, with alternatives like the Schwab U.S. Dividend Equity ETF also being viable options [9] - The Vanguard Dividend Appreciation ETF is recommended for those seeking solid dividend income that is expected to grow over time, with a suggestion to invest incrementally rather than attempting to time the market [10]