Mei Ri Jing Ji Xin Wen·2025-09-20 14:55Core Insights - The iPhone 17 series has generated unprecedented demand, with a significant portion of consumers showing strong purchase intent despite waiting for discounts and promotions [9][10][11] - Online channels dominate the purchasing landscape, with JD.com leading as the preferred platform for 72.83% of users [17][22] - The trend towards higher storage and Pro models indicates a shift in consumer preferences towards premium products [11][13] Consumer Behavior - Over 40% of potential buyers are waiting for promotional discounts before making a purchase [9][10] - 37.98% of users successfully ordered Pro models, reflecting a strong preference for high-end specifications [9][11] - The majority of consumers (97.05%) express plans to purchase, indicating robust future market potential [9] Product Preferences - The iPhone 17 Pro Max is the most popular model, chosen by 35.42% of users, with silver being the top color choice [8][11] - A significant 62.32% of users opted for Pro and Pro Max models, highlighting a shift towards premium offerings [11] - The 512GB storage option is favored by 44.25% of users, surpassing the 256GB option [13] Purchase Channels - Online purchasing is the dominant method, with 79.98% of users buying through online channels [17] - JD.com is the leading platform, significantly outperforming competitors like Tmall and Apple Store [17][22] - The availability of "certain stock" is a key factor influencing platform choice, with 42.12% of users prioritizing stock certainty [22] Logistics and Service - Fast delivery and comprehensive after-sales service are critical to consumer satisfaction, with 38.71% of users valuing robust after-sales policies [29][26] - JD.com’s logistics capabilities have set a high standard, with many users expecting rapid delivery [27] - The integration of services like AppleCare and easy return policies enhances consumer confidence in purchasing [29] Market Dynamics - The iPhone 17 series launch reflects a broader trend of consumer rationality, where buyers weigh price, reviews, and availability before making decisions [35] - The upcoming promotional events like "Double 11" and "New Year Festival" are anticipated to drive further sales peaks [10] - The overall consumer sentiment indicates a shift towards valuing both product quality and purchasing experience, favoring platforms that can deliver on both fronts [35]