热搜第一！始祖鸟在喜马拉雅山放烟花，网友“炸锅”：成功“劝退”了真正的户外人

Core Viewpoint - The outdoor brand Arc'teryx collaborated with artist Cai Guoqiang to hold a fireworks display named "Ascending Dragon" in the fragile ecosystem of the Himalayas, sparking significant environmental controversy and public backlash [3][15][20]. Group 1: Event Details - The fireworks event took place on September 19 in the Jiangzi region of Tibet, with an average altitude of over 4600 meters [3]. - Cai Guoqiang ignited fireworks to create a 3000-meter long rainbow effect, symbolizing auspiciousness and the spirit of continuity in Eastern dragon culture [5]. - The event was attended by a large number of participants, and the scale of the fireworks display was significant [5]. Group 2: Environmental Concerns - The organizers claimed that the fireworks used biodegradable materials and met environmental standards, with a V-level risk classification, indicating low noise and light pollution [9]. - A comprehensive ecological protection plan was implemented, including relocating livestock and cleaning up after the event [10]. - Critics argue that large-scale fireworks in a fragile alpine ecosystem could cause irreversible damage, particularly to the complex and delicate high-altitude ecosystem [10][19]. Group 3: Public Reaction - The event has faced intense criticism from the public and environmental organizations, questioning the brand's commitment to nature and its ethical responsibilities [15][21]. - Many outdoor enthusiasts expressed feelings of betrayal, as the event contradicted the values of respect for nature that the brand promotes [22]. - The backlash has led to a significant negative impact on the brand's image, with some customers vowing to boycott Arc'teryx products [13][22].