Core Insights - The event held in Beijing on September 20 focused on promoting the "Aletai Sheep" regional public brand, showcasing its ecological value and industry prospects to expand its market presence nationwide [1][2] Group 1: Brand Development - The Aletai region is recognized for its unique natural endowments, producing the nationally protected geographical indication product, Aletai Sheep [1] - Aletai Sheep is positioned as a valuable local genetic resource known for its tender meat, lack of gamey flavor, and pure taste [1][2] Group 2: Industry Growth - The Aletai Sheep industry currently spans 6 counties and 1 city, covering 56 townships, with an expected breeding volume of 4 million sheep and an annual output value of 1.479 billion yuan in 2024, accounting for 28% of the region's total livestock output value [1] - The establishment of a public brand construction plan includes three systems: quality standards, traceability certification, and industry alliances to enhance brand value [2] Group 3: Scientific and Technological Support - The core advantages of Aletai Sheep include low fat, high protein, and no gamey taste, supported by national-level genetic breeding technology certification [2] - The event marked the integration of regional public branding, e-commerce giants, and research institutions, aiming to propel Aletai Sheep beyond Xinjiang and into the national market [2]
阿勒泰羊区域公用品牌在京发布 多方合力打造产业新生态
Zhong Guo Xin Wen Wang·2025-09-20 16:01