Roblox's Untapped Billion-Dollar Advertising Opportunity

Shared revenue: When developers build positions for immersive ads into their games, they earn a share of the ad revenue those spots generate, creating a second income stream beyond Robux. That's critical, because Roblox's long-term health depends on keeping its creator community engaged and well compensated.Brand safety and measurement: The company has worked with firms like DoubleVerify, giving digital advertisers more confidence that the audiences they are targeting will see their campaigns in the right w ...