经济日报：整治汽车行业网络乱象要协同发力

Core Viewpoint - The Ministry of Industry and Information Technology, along with five other departments, has launched a three-month campaign to address online chaos in the automotive industry, focusing on illegal profit-making, exaggeration, false advertising, and malicious attacks [1][2]. Group 1: Industry Overview - The automotive industry is a crucial driver of technological revolution and industrial transformation, supporting the construction of a strong manufacturing nation and serving as a significant pillar of the national economy [1]. - China's automotive industry is accelerating its transition to electrification, with the production of new energy vehicles increasing from approximately 1.4 million units in 2020 to over 13 million units in 2024, reflecting a continuous expansion in sales scale [1]. Group 2: Challenges and Concerns - Intense market competition and changes in the communication ecosystem have led to irrational competitive behaviors among car manufacturers, including online marketing and public opinion manipulation, which have resulted in a rise in online chaos [2]. - These issues create confusion for consumers and severely damage the online ecosystem and business environment, posing a threat to sustained innovation and long-term development in the industry [2]. Group 3: Regulatory Actions - The campaign aims to strengthen supervision of car manufacturers' violations and guide them to establish correct business philosophies, targeting the public relations and marketing companies behind these online chaos [2][3]. - The notification emphasizes the need for car manufacturers to abandon short-term speculative thinking and improper means, returning to the correct path of technological research and product innovation [3]. Group 4: Responsibilities of Platforms - Online platforms are required to conduct self-examinations and strengthen the identification and control of online chaos, including those using generative artificial intelligence technology [3][4]. - There are significant management loopholes in current online platforms, which have become breeding grounds for chaos in the automotive industry [4][5]. Group 5: Importance of a Healthy Ecosystem - A healthy business environment is essential for the growth of enterprises, and a clear public opinion ecology is a vital component of this environment [6]. - Collaboration among government regulation, corporate self-discipline, and platform responsibility is necessary to create a favorable public opinion environment and support the high-quality development of the automotive industry [6].