海外中餐市场迎“新蓝海” 湘菜迈向主流餐饮阵营

Core Insights - The World Hunan Cuisine High-Quality Development Conference was held in Changsha, focusing on the opportunities and challenges of Chinese cuisine going global, with a particular emphasis on Hunan cuisine [1][3] - According to the "2024 Report on the Development of Chinese Cuisine Going Global," there are nearly 700,000 Chinese restaurant outlets overseas as of September 2024, indicating a burgeoning overseas Chinese dining market [1][3] Group 1: Market Trends - Hunan cuisine is transitioning from a niche offering to a mainstream choice in the United States, with increased acceptance among foreign diners [1][3] - Southeast Asia has emerged as a primary destination for Hunan cuisine brands, with notable brands like Pengchu and Zhengliujiji establishing a presence [3] - The overseas Chinese restaurant market is projected to reach 3 trillion RMB by 2024, with a compound annual growth rate of 11.2% [3] Group 2: Strategic Recommendations - Companies are advised to adopt international strategies that promote supply chain and restaurant service collaboration for successful market entry [3] - The need for localization in taste and compliance with local regulations is emphasized, particularly in Australia, where 50 to 100 Hunan cuisine outlets are currently operational [3] - The conference highlighted the importance of long-term investment and systematic planning for Chinese cuisine's global expansion, with supply chain localization and resource integration being key factors [3][5] Group 3: Future Projections - The conference anticipates five major trends in the global expansion of Chinese cuisine by 2026, including a rise in pre-packaged food exports and the integration of traditional Chinese medicine concepts into Hunan cuisine [5] - The signing of a strategic cooperation agreement for a global seafood ingredient festival aims to promote Hunan cuisine and food culture overseas [4]