Qi Lu Wan Bao·2025-09-21 03:20Core Insights - NIO Day 2025 was held in Hangzhou with the theme "Grow with the Light," showcasing NIO's latest products and technological innovations [1][3] - The event featured over 700 NIO users and creators, highlighting user stories and community engagement [3] Product Launches - The new ES8, a flagship SUV, was officially launched with prices starting at 406,800 yuan for the six-seat luxury version and 298,800 yuan with BaaS battery rental [7][8] - The ET9 Horizon Special Edition was also announced, starting at 818,000 yuan, with deliveries set to begin at the end of September [11] - The ET9 represents a culmination of ten years of technological innovation, aiming to redefine the standards for high-end electric vehicles [11][13] Community Engagement - The event included a unique outdoor exhibition titled "G318 Sichuan-Tibet Battery Swap Route," promoting community involvement [5] - All proceeds from user stalls at the outdoor market were donated to the Zhejiang Charity Federation, with NIO's user charity foundation matching contributions [5] Market Positioning - NIO's founder, Li Bin, emphasized that 2025 marks a turning point where the benefits of electric vehicle technology will outweigh the inconveniences of charging [13] - The company aims to leverage over a decade of technological innovation to meet the growing demand for high-quality electric vehicles in the premium market [13]