李斌回应全新蔚来ES8定价：不用担心我们不赚钱，还有合理的毛利

Core Viewpoint - NIO's new ES8 pricing strategy reflects improved cost management and technology advancements, positioning the brand competitively without sacrificing profitability [1] Pricing Strategy - The new NIO ES8 starts at 408,600 yuan, with a battery rental option starting at 298,800 yuan [1] - Previous models had higher prices due to elevated battery and technology costs, but recent advancements have allowed for reduced pricing [1] - The current pricing is designed to maintain a reasonable profit margin while clarifying the brand's market positioning among its three product lines [1]