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始祖鸟成“炸山鸟”,致歉信被发现改措辞,丁世忠“长期主义”翻车
Xin Lang Cai Jing·2025-09-21 04:43

Core Viewpoint - The outdoor brand Arc'teryx faced significant backlash after sponsoring an art fireworks display by artist Cai Guoqiang in the Himalayas, which contradicted its environmental values and led to public apologies from both parties [2][11]. Group 1: Event Overview - On September 19, Arc'teryx collaborated with Cai Guoqiang to launch fireworks in the Himalayas, specifically in the Jiangzi Helong area at an altitude of approximately 5,500 meters [3]. - The fireworks display, titled "Ascending Dragon," involved 145 fan-shaped fireworks creating a 3,000-meter long rainbow of colors [4]. Group 2: Environmental Concerns - Despite claims that the fireworks used biodegradable materials and met environmental standards, experts criticized the potential ecological damage to the fragile high-altitude ecosystem [6][8]. - Concerns were raised about the long-term impact of chemical residues from the fireworks on local soil, water sources, and wildlife [6][8]. Group 3: Corporate Response and Apologies - Following the backlash, Arc'teryx issued a public apology, acknowledging that the event contradicted its commitment to environmental stewardship and expressing a need for more professional evaluation of artistic expressions [11][15]. - The company committed to cooperating with third-party assessments to evaluate the environmental impact of the event and promised to take corrective actions based on the findings [13][15]. Group 4: Brand Image and Strategy - Arc'teryx, acquired by Anta Group in 2019, has been positioned as a high-end outdoor brand, but the fireworks event has been viewed as a misalignment with its core values of coexistence with nature [8]. - The incident has sparked discussions about the authenticity of Arc'teryx's environmental commitments, with comparisons made to Patagonia's genuine efforts in sustainability [8].