从“提振消费”到“扩大服务消费”，政策扩围筑牢经济增长根基

Core Insights - The article discusses the recent issuance of 19 specific measures by the Ministry of Commerce and nine other departments to expand service consumption, aligning with previous consumption stimulus plans to enhance economic growth and improve living standards [1][5]. Group 1: Policy Measures - The new measures focus on five main areas: cultivating service consumption promotion platforms, enriching high-quality service supply, and addressing both incremental and stock policies to strengthen economic foundations [1]. - The policies aim to transition China's consumption market from material consumption to service consumption, which is seen as a dual link between economic development and public welfare [1]. Group 2: Market Trends - Data indicates that service consumption expenditure by residents has reached 46.1% of per capita consumption expenditure, with expectations to exceed 50% by 2030, marking a shift towards a service-oriented consumption society [1]. - The service consumption sector encompasses traditional labor-intensive industries like dining and tourism, as well as new economic forms such as digital and green economies, indicating a broad market potential [1][4]. Group 3: Economic Impact - The growth in service consumption is expected to directly boost the recovery and upgrading of traditional service industries while fostering new business models like smart elderly care and immersive tourism [1][4]. - The article highlights the significant market space revealed by recent trends in cultural and tourism consumption, with various service categories experiencing double-digit growth from January to August this year [4]. Group 4: Implementation and Collaboration - Successful implementation of the policies requires multi-departmental collaboration to break down data barriers and enhance consumer service experiences [4]. - The article emphasizes the need for policy alignment and support to stimulate market vitality, encouraging enterprises to innovate and provide high-quality service products that meet consumer demands [4].