“烟花秀事件”引争议，“敬畏自然”不是一句口号

Core Viewpoint - The collaboration between outdoor brand Arc'teryx and artist Cai Guoqiang to hold a fireworks show in the Himalayas has sparked significant controversy due to environmental concerns and the perceived disregard for the fragile ecosystem of the region [1][6][16]. Group 1: Event Overview - On September 19, Arc'teryx and Cai Guoqiang ignited a large-scale fireworks display titled "Ascending Dragon" in the Himalayas, aiming to engage with nature through art [6]. - The event was intended to promote awareness of local mountain culture, but it faced backlash from the public for its environmental implications [10][15]. Group 2: Responses and Apologies - Both Cai Guoqiang's studio and Arc'teryx issued apologies on September 21, acknowledging their oversight and committing to cooperate with third-party assessments of the environmental impact [7][10]. - Arc'teryx emphasized the need for a more professional evaluation of the artistic expression's boundaries and a deeper humility towards nature [10]. Group 3: Environmental Regulations - The fireworks display raised concerns regarding compliance with the "Ecological Protection Law of the Tibetan Plateau," which prohibits activities that damage natural landscapes and vegetation [12][17]. - The "Fireworks and Firecrackers Safety Management Regulations" also restrict the use of fireworks in key fire prevention areas, highlighting the legal implications of the event [12][17]. Group 4: Market Impact - Arc'teryx, known for its premium outdoor apparel priced between 4,000 to 6,000 yuan, may face a backlash from outdoor enthusiasts who threaten to boycott the brand due to its perceived environmental negligence [15]. - The parent company, Amer Sports, reported strong financial performance in the first half of the year, with revenue reaching $2.709 billion, a 23.46% year-on-year increase, but the controversy could impact brand reputation and market performance [15].