中新网评始祖鸟蔡国强烟花秀：不能一边吃户外的饭，一边砸大自然的碗

Core Viewpoint - The high-altitude fireworks display "Ascension Dragon" by the outdoor brand Arc'teryx and artist Cai Guoqiang has faced significant backlash for its environmental impact, leading to a public apology and an investigation by local authorities [1][4][5]. Group 1: Event Overview - The fireworks show took place on September 19 in the Himalayas, at an average altitude of over 4,600 meters, disrupting the natural tranquility of the region [5]. - Initial claims by the brand emphasized the event as a tribute to nature, but it quickly drew criticism regarding its ecological consequences [7]. Group 2: Public Reaction and Apology - The public raised concerns about the potential harm to local wildlife and the environment, questioning the brand's commitment to its "Leave No Trace" philosophy [7]. - Following intense criticism, both Arc'teryx and Cai Guoqiang issued apologies, acknowledging the backlash and the need for a more responsible approach to environmental stewardship [4][8]. Group 3: Brand Image and Financial Performance - Arc'teryx's parent company, Amer Sports, reported a 36% increase in annual revenue, surpassing $2 billion, positioning the brand as a leader in the high-end outdoor market [8]. - Despite commercial success, the incident highlighted a disconnect between the brand's environmental commitments and its actions, raising questions about corporate social responsibility [8].