始祖鸟，口碑塌了？

Core Viewpoint - The outdoor brand Arc'teryx has faced significant backlash due to a recent fireworks event in the Himalayas, leading to public outrage over environmental concerns and ongoing quality issues with its products [1][11]. Group 1: Environmental Concerns - Arc'teryx, in collaboration with artist Cai Guoqiang, held a fireworks show in the fragile ecosystem of the Himalayas, which drew widespread criticism for potential environmental pollution [1]. - Following the backlash, Arc'teryx deleted promotional posts and issued an apology, stating intentions to take remedial actions based on assessments [1]. Group 2: Quality Issues - Consumers have reported numerous quality problems with Arc'teryx products, particularly footwear, with complaints about shoes falling apart within a month of purchase [2][4]. - Over 3,000 complaints have been filed on consumer platforms, primarily concerning issues like shoe material damage, bubbling, and discomfort [4]. - The brand's shoes, priced between 1,000 to 2,000 yuan, are made with GORE-TEX materials, but many consumers attribute the high rate of damage to the use of adhesive rather than stitching [5][6]. Group 3: Brand Reputation and Market Position - Arc'teryx, founded in 1989 and acquired by various companies, has seen its reputation decline despite being positioned as a high-end outdoor brand [11]. - The brand's pricing strategy has increasingly aligned with luxury goods, but the quality issues have led to a perception that high prices do not guarantee high quality [11][12]. - The parent company, Amer Sports, reported a 23% revenue increase in the technical apparel segment, but Arc'teryx's growth contribution is diminishing, prompting the need for new business growth strategies [12].