Core Viewpoint - The recent fireworks event led by the outdoor brand "始祖鸟" (Arc'teryx) in the Himalayas has sparked significant public concern regarding its environmental impact, prompting both the local government and the brand to initiate investigations and assessments [1][2][3]. Company Overview - "始祖鸟" is a professional outdoor brand rooted in high-altitude environments, emphasizing a "sustainable development" philosophy [2]. - The brand has shown impressive commercial performance, with a reported revenue growth of 23% year-on-year, reaching $1.236 billion in Q2 2025, and its outdoor functional apparel segment also growing by 23% to $509 million [5]. - The Greater China region has become a key growth driver for "始祖鸟," with Q2 revenue soaring by 42% to $410 million, surpassing the North American market [5]. Artist Collaboration - The artist Cai Guoqiang, known for his impactful visual effects in major events like the 2008 Beijing Olympics, collaborated with "始祖鸟" for the fireworks display, which has raised questions about the environmental implications of such artistic expressions [5]. - Cai Guoqiang's past events have faced challenges, including a 2024 incident where drones malfunctioned during a performance, highlighting potential risks associated with large-scale artistic endeavors [5]. Environmental Concerns - The event has raised significant concerns about the ecological sensitivity of the high-altitude region, particularly regarding the potential release of smoke and dust from fireworks [2][3]. - Local environmental authorities indicated that the event was compliant with regulations, as the fireworks used eco-friendly materials and did not require an environmental assessment [2]. - Volunteers involved in environmental protection have expressed worries about the impact of fireworks on local glaciers and soil, emphasizing the unique ecological conditions of the Tibetan Plateau [3][4].
一场烟花撕裂始祖鸟“敬畏自然”的人设?
Jing Ji Guan Cha Bao·2025-09-21 07:21