Zheng Quan Ri Bao Zhi Sheng·2025-09-21 08:11Core Insights - JD Beauty held its first "Beauty Awards" ceremony in Tianjin, showcasing over 100 renowned beauty brands and sharing its development progress in areas such as category co-construction, new product incubation, and celebrity collaborations [1][3] Performance Overview - JD Beauty's overall performance has accelerated in the first half of the year, leading the industry in the share of imported high-end beauty brands, becoming the largest online sales channel for major international brands like Lancôme, SK-II, and Dior [3][5] Award Details - The "Beauty Awards" is a comprehensive industry award established by JD Beauty, evaluating products based on sales, user reputation, and technical strength across 32 categories, including skincare and makeup, aimed at selecting quality beauty products for consumers [3][4] Industry Trends - The beauty industry faces both opportunities and challenges, with over 90% of users emphasizing the importance of genuine products and 54.9% focusing on specific efficacy like anti-aging and skin barrier repair [4] Strategic Initiatives - JD Beauty is implementing a "Category Penetration" strategy to support key segments like anti-aging and sun protection, collaborating with brand partners to create standout products [4] - The "Tenfold Growth Plan" is designed to provide tailored resource combinations for brands, enhancing their growth through refined operations [4] Marketing Innovations - JD Beauty is innovating its marketing strategies through gift scenarios and celebrity collaborations, enhancing brand visibility and sales [6] - The "Physical Sampling" initiative has significantly increased sampling scale by over 16 times, improving user repurchase rates [6] Future Plans - JD Beauty aims to continue enriching its product offerings and optimizing service systems to enhance the beauty shopping experience, while fostering sustainable development in the beauty industry through open ecosystems and refined audience operations [7]