Core Insights - The report titled "White Paper on the Risk Protection System of Chinese Families under the Background of High-Quality Development of the Insurance Industry" was jointly released by Great Wall Life Insurance Co., Ltd., Peking University, and Ipsos (China) Consulting Co., Ltd. on September 19 [1] - The research highlights a shift in risk perception among Chinese families, indicating a decrease in anxiety over traditional survival risks and a significant increase in awareness of wealth-related risks [1] Supply-Demand Mismatches - There are four major mismatches identified between insurance supply and consumer demand: - Mismatch between personalized needs and standardized supply, with 28% of respondents citing that insurance plans do not meet their needs as the primary reason for policy failure [1] - Mismatch between the need for adequate health coverage and low supply, as the median cost for major illness treatment has reached 300,000 yuan, while the average claim amount for critical illness insurance is below 100,000 yuan [1] - Mismatch between cross-cycle wealth needs and short-term supply, indicating insufficient long-term wealth management products for child-rearing and personal retirement [2] - Mismatch between diversified retirement needs and weak collaborative supply, with a growing demand for integrated solutions in "retirement + healthcare + caregiving" not being adequately met by the insurance industry [2] Recommendations for Improvement - The white paper suggests a comprehensive construction of the family risk protection system in China to address the identified mismatches: - Precise risk identification should shift from a "one-size-fits-all" approach to a "family needs-oriented" strategy, dynamically assessing risks at different life stages [3] - Scientific risk assessment through quantitative tools to balance adequate coverage with cost, including the establishment of a "Family Risk Defense Index Model" [3] - Efficient risk management by creating a product system that aligns with customer needs throughout their life cycle, continuously optimizing based on changing risks and responsibilities [3] - Long-term risk reduction management by integrating resources to build a high-quality service ecosystem, moving beyond traditional "post-compensation" business models [3] Company Initiatives - Great Wall Life aims to provide risk protection services that ensure consumer peace of mind through three key areas: - "Peace of Mind in Protection" by releasing the "White Paper on the Family Risk Protection System" every two years to track changes in family risk perception and responses [4] - "Peace of Mind in Enjoyment" by developing the "AI Home" service system, offering a range of services including health management and retirement planning [4] - "Peace of Mind in Investment" by focusing on asset-liability management and adhering to a long-term investment philosophy to create stable investment portfolios [4]
长城人寿白皮书：构建家庭风险保障体系 破局保险业供需“四大错配”
Zheng Quan Ri Bao Wang·2025-09-21 08:54