（活力中国调研行）“小包裹”卖全球 中国跨境电商“爆款”频出

Core Insights - The article highlights the rapid growth of China's cross-border e-commerce, with "small packages" becoming a key vehicle for global sales, showcasing successful products like pet raincoats and wearable nail art [1][4]. Group 1: Market Trends - Cross-border e-commerce is transforming Chinese small commodity enterprises, enabling them to sell daily goods and decorative items globally, particularly from regions like Yiwu and Shenzhen [1]. - Innovative products are driving sales, exemplified by a pet raincoat that sold nearly 800,000 units and a wearable nail art industry that has achieved an annual output value exceeding 8 billion yuan, with 30% of exports going overseas [1][3]. Group 2: Industry Innovations - The East China Crystal City features a variety of wearable nail products and crystal-based essential oil bottles that are popular in overseas markets, supported by a robust workforce of over 35,000 in cross-border e-commerce [3]. - The home appliance sector is seeing significant growth, with products like mobile air conditioners and dehumidifiers gaining traction in international markets, leading to a 31.89% year-on-year increase in cross-border e-commerce sales revenue, reaching 120 million yuan from January to August [4]. Group 3: Government Support and Infrastructure - Various levels of government are actively promoting cross-border e-commerce, with Jiangsu focusing on developing 30 industrial belts and Guangdong establishing comprehensive pilot zones [4]. - Platforms like "Shicaitong" in Changshu have supported over 40,000 small and micro enterprises, achieving export values exceeding 90 billion yuan, facilitating their transition from local leaders to international brands [4]. Group 4: Global Trade Dynamics - Cross-border e-commerce not only facilitates global sales but also enables the import of high-quality products from Southeast Asia, Europe, Japan, and South Korea into China, catering to diverse consumer needs [4]. - The ongoing development of digital technologies and increasing global e-commerce penetration are expected to further enhance the role of "small packages" in stabilizing China's foreign trade growth [4].