Mei Ri Jing Ji Xin Wen·2025-09-21 13:14Core Insights - A "channel revolution" in high-end 3C product sales is extending from online platforms to offline instant delivery networks, particularly highlighted by the launch of the iPhone 17 series [1][2] - The competition among platforms for iPhone sales is intensifying, focusing on local life services, speed, and traffic [2][6] Group 1: Sales and Delivery Innovations - On September 19, the iPhone 17 series was officially launched, with Meituan Shangu providing a 30-minute delivery service for authorized Apple stores [1][3] - Douyin's official Apple Store launched on Douyin Mall, although it does not currently offer "hourly delivery" for the iPhone 17 [3][4] - Taobao Shangu reported a surge in search volume by over 1000 times within an hour of the iPhone 17's release, with significant order growth in cities like Guangzhou and Shenzhen [4][5] Group 2: Market Dynamics and Growth Projections - The instant retail market for consumer electronics is expected to exceed 100 billion yuan by 2026, with a compound annual growth rate of 68.5% from 2021 to 2026 [6][7] - The introduction of dedicated IPs like "Meituan Lightning New Products" aims to enhance the launch experience for new consumer electronics, indicating a shift in retail strategies [6][7] Group 3: Competitive Landscape - Apple has become the top non-food brand on Taobao Shangu, with record-breaking daily orders during promotional events [7] - The competition in instant delivery for 3C products is reshaping consumer shopping habits, allowing for faster delivery times that enhance user experience [7][8] - As the "Double 11" shopping festival approaches, competition in instant delivery is expected to intensify, promising consumers an even better shopping experience [8]