55岁以下不让进的“群聊”！起底专坑老年人的私域直播间

Core Viewpoint - The Chinese Consumers Association has issued a warning about fraudulent practices targeting the elderly through private live streaming sessions, highlighting the deceptive nature of these sales tactics [1] Group 1: Fraudulent Practices - Some unscrupulous merchants are using private live streaming to mislead elderly consumers, often requiring passwords to access these sessions, which limits oversight and increases the risk of fraud [1][12] - A case study involving a woman from Shanghai who purchased 10 boxes of probiotics, believing they would benefit her family, illustrates the deceptive marketing tactics used in these private streams [4][12] - The Shanghai market regulatory authority found that the probiotics were falsely advertised as having immediate health benefits, with the actual product being an ordinary food item [12][30] Group 2: Marketing Tactics - Merchants often lure elderly consumers into private groups with offers of free gifts, such as eggs or cash rewards, which leads them to participate in misleading live streams [15][19] - The company "Guo Ke You Xuan" operates in over 600 cities and has more than 5,000 distributors, using local stores to funnel elderly consumers into private live streaming sessions [15][17] - The marketing strategy includes creating a closed information environment with age restrictions and identity verification, making it difficult for external oversight [28][30] Group 3: Regulatory Challenges - The lack of transparency in private live streaming makes it challenging for regulatory bodies to gather evidence and enforce compliance [10][12] - The Chinese Consumers Association has noted an increase in complaints related to private marketing, indicating a growing concern over the lack of consumer protection in these transactions [36][37] - Experts suggest that regulatory authorities need to enhance enforcement and develop legal frameworks to protect elderly consumers from these deceptive practices [37]