浪浪山XR邀请观众来当小妖怪

Core Insights - The immersive experience "Wang Wang Mountain Little Monsters: You and the Monsters XR" was officially launched on September 20, 2023, allowing audiences to engage actively in the fantasy world of the animated film "Wang Wang Mountain Little Monsters" [1][2] - This XR product marks a pioneering effort in the Chinese animation industry, providing a simultaneous immersive experience alongside the film's release, enhancing consumer engagement and expanding the IP's market potential [2][7] Group 1: Product Launch and Experience - "Wang Wang Mountain Little Monsters: You and the Monsters XR" will be available in over 60 commercial complexes across 24 provinces during the film's release, creating a new consumption scene that integrates cinema viewing with virtual experiences [2][7] - The XR experience allows players to embody a character from the film, engaging in new storylines and adventures that were not presented in the movie, thus enhancing the narrative depth [3][9] - The interactive experience supports up to four players, each with unique perspectives and mechanics, allowing for collaborative gameplay that incorporates traditional cultural elements [3][5] Group 2: Artistic and Technical Aspects - The XR experience utilizes advanced 3D technology to replicate the film's distinctive ink painting style, providing a unique and immersive visual experience [5] - The production team focused on maintaining the aesthetic qualities of the original animation, ensuring that the characters and scenes reflect the artistic essence of the film [5] Group 3: Commercial Strategy and IP Development - The launch of the XR product represents a significant leap in the value of Chinese animation IP, creating a new commercial paradigm of "film + XR" that enhances emotional connections and consumer engagement [7][10] - During the film's release, over 40 brand collaborations were established, resulting in more than 800 licensed derivative products across various categories, showcasing the strong cross-industry potential of the IP [10] - The film's IP is also being leveraged for immersive tourism experiences, transforming filming locations into cultural destinations, thereby enhancing both content value and regional culture [10][11]